Ayala Appoints New President to Head Automotive Business Unit


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Fernando and Jaime Zobel de Ayala join executives of AC Industrials and Kia Motors in a signing ceremony that formally gives the Ayala company control over the Kia brand in the Philippines.
Toti Zara
Toti Zara

Business conglomerate Ayala Corporation yesterday announced an organizational and executive movement within AC Industrials, Ayala Corporation’s wholly-owned industrial technologies arm and direct parent of the group’s vehicle distribution and retail dealerships division, AC Motors, to position the latter to move past the current pandemic and prime itself for future growth. With the organizational restructuring, AC Motors is now split into two distinct businesses – automotive and motorcycle – to allow the group to capitalize on the unique growth opportunities in each sector.

Effective October 1st, Antonio “Toti” Zara III will join AC Motors as president of its automotive business unit, which will house the portfolio of distributorships for the Kia, Volkswagen, and Maxus brands, and dealerships for the Honda, Isuzu, Kia, Volkswagen, and Maxus brands.  Concurrently, Mr. Zara will serve as president of the different dealership companies of AC Motors.

Arthur Tan
Arthur Tan

AC Industrials Chairman and CEO Arthur Tan will continue to serve as Chairman and CEO of the various companies under the AC Motors’ umbrella.

“Toti brings with him 30 years of experience in the global and local automotive industry covering service, sales, and marketing functions. We welcome his experience and hope he can add fresh and innovative perspectives to help accelerate the strategies we have set forth and started in order to navigate this crisis and take advantage of the long-term trends that continue to drive the industry’s evolution,” Tan said.

Manny Aligada
Manny Aligada
Felipe Estrella
Felipe Estrella
Dino Santos
Dino Santos

Manny Aligada will continue to serve as president of the Kia distributorship under the KP Motors Corporation, while Felipe Estrella will likewise continue as president of Automobile Central Enterprise, the distributor company for the Volkswagen and Maxus distributorship businesses.  Dino Santos, meanwhile, will transition to lead and focus on AC Motors’ motorcycle group as it forges its own path as a major player in the two-wheel space. The motorcycle division currently houses the manufacturing, distribution, and retail operations of the KTM and Husqvarna brands.


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