Isuzu Opens New Dealership in La Union


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(L-R) Mr. Joseph Bautista, IPC Sales Division Head; Mr. Hajime Koso, IPC President; Mr. Ben Garcia, One Maharlika Chairman and President; and Ms. Joyce Garcia, One Maharlika VP-Admin

Isuzu Philippines Corporation (IPC) together with One Maharlika Motors Sales and Services Corporation officially opened the doors to the brand’s newest dealership in the provice of La Union. The sprawling Isuzu dealership, which is located at Barangay Paringao, Bauang, La Union, serves the sales and aftersales need of Isuzu customers from 8AM to 5PM, Mondays to Saturdays.

Leading the private ribbon cutting ceremony are the executives of IPC headed by its President, Hajime Koso, One Maharlika’s Chairman and President, Mr. Ben Garcia and VP for Admin, Ms. Joyce Garcia, as well as Mr. Justo Orros III representing La Union Governor and, Bauang Vice Mayor, Henry Bacurnay, Jr.

One Maharlika president welcomed the guests and shared their reason for deciding to join Isuzu’s dealer network by saying, “we chose Isuzu because we believe in the products of Isuzu.  Worldwide, it is known for its supremacy in diesel engine technology, and here in the Philippines, it is the number one brand.  That is why, we are really grateful to IPC for trusting us and appointing us to serve the province of La Union. “

IPC President Hajime Koso

IPC President Koso delivered the special message saying, ” Today, I am proud that despite the difficult situations due to COVID-19 pandemic, Isuzu Philippines Corporation’s newest dealership, Isuzu La Union, is celebrating its grand opening day. CONGRATULATIONS, ISUZU LA UNION!  Now our La Union customers will enjoy the benefit that our partnership brings – Isuzu’s world class products and services.”

This is the 10th dealership to follow the Isuzu Outlet Standard (IOS), to which Koso said “This new dealership design follows Isuzu’s Global Dealership Standards that gives importance not just to sales but to over-all customer journey.  Starting from their inquiry, sales, after-sales service up to their continuous return to Isuzu showroom, the dealer will be able to provide customer support in every step of the way.”

Isuzu La Union has a total floor area of lot area of 8,607-sqm with a showroom capable to display 1 truck and 4 light commercial vehicles and a service area that can accommodate at least 2 trucks and 5 light commercial vehicles.

Believing Isuzu La Union is a factor to the progress of the province, Koso said, “Also today, you are not just opening an Isuzu dealership.  You are also opening your doors to being a contributor to the growth of this province with its major potentials in the fields of Agriculture and Tourism.  We are now officially part of the province’s strive for progress.  With our vehicles, we will contribute to the mobility of its people, of its goods and to its thriving agritourism.”

La Union Governor, Pacoy Ortega, in his video message, congratulated Isuzu with the message, “This opening re invigorates hope as we hold on to our solidarity in rising above the effects of the Covid-19 pandemic.  Despite the uncertainties and adversities at present, we remain steadfast in our commitment to provide the highest sense of public service for our constituents, through your help, our partners in the industry development and investment.

For its part, Isuzu La Union’s Vice President for Administration, Joyce Garcia, acknowledged Mr. Koso’s message with, “together, we can help on another in our nation-building, catering to the needs of our community as One Maharlika will be the bridging vessel to provide the logistical solutions to our people”.

Koso thanked One Maharlika executives and board of directors for choosing to be part of the Isuzu dealer network and expressed confidence to their leadership in bringing in not just more sales but excellent aftersales services to all Isuzu customers in La Union.

Known worldwide as the trusted brand for diesel engines, Isuzu Philippines boasts of a strong line up of vehicles for both personal and business use. And with Isuzu La Union’s grand opening, these vehicles are now within reach to the Ilocanos.

Visit Isuzu Philippine’s official website and follow the Facebook page to be the first to know the latest news and offers from the brand.

IPC President Hajime Koso posing beside a custom-made D-Max pickup for the La Union SWAT team.

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