Kia Philippines added another dealership in its network with the opening of the new Kia Alabang dealership. The newly inaugurated dealership is the first in the country to feature Kia’s new store design and new corporate logo. The new Kia Alabang is under the management of Iconic Dealership Inc. (IDI), a multi-brand automotive dealer group and wholly owned subsidiary of AC Motors, an Ayala company.
“Kia Alabang is strategically located in one of the most vibrant convergences of the urban and suburban markets in the Calabarzon socioeconomic region where the rapid pace of progress is tempered with slow, deliberate countryside lifestyle. This is the perfect market landscape to highlight Kia’s focus on customer experience that complements its quality and stylish products,” said IDI Chief Operating Officer Bob Palanca.
The renewed brand identity is superbly translated inside the new Kia Alabang branch through the dealership’s spacious layout and color scheme. The dedicated customer area emanates warmth and puts customers at ease with its minimalist, wooden interior. The showroom features achromatic colors and metallic surfaces which exude a modern and futuristic vibe that greatly highlights Kia models on display.
This new store identity and customer experience are expressions of the brand’s desire to inspire and transform the lives of Filipinos everywhere, which are greatly in line with the new Kia global movement—Movement That Inspires. Kia Philippines is dedicated to becoming a strong part of this movement. While the new brand identity’s journey begins with Kia Alabang, Kia’s reputation as a provider of quality customer and aftersales services remains consistent in all of its dealerships nationwide.
“Kia Alabang is only the beginning of the brand’s reinvention following the launch of Kia’s new brand purpose. Filipinos can expect more dealerships to adapt to the new store identity in the coming years. In addition, our goal is to constantly provide memorable customer experiences as we create various programs that aim to continuously strengthen the knowledge and skills of all our teams to better serve our valued customers,” explains Kia Philippines President Manny Aligada.
Kia Alabang is now ready, and happy to serve! The 11th dealership under the IDI group, 4th for the Kia brand, Kia Alabang is located along Alabang-Zapote Road, corner Acacia Avenue, Madrigal Business Park, Muntinlupa City. Customers may contact via (02) 8558-5888 local 876 and 804 for general inquiries or local 807 for service-related concerns, or through the Facebook page https://www.facebook.com/KiaIconicDealershipInc/.
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