Isuzu Philippines Corporation (IPC) announced that its D-Max pickup will keep its current pricing—at least for now. This decision comes on the heels of the government’s new excise tax on pickups, a change already starting to affect the local auto industry.
According to IPC, the price hold only covers its existing inventory. Once these units are sold out, new stocks will reflect higher prices in line with the new tax. In short, buyers still have a window to get the D-Max at today’s rates before the increase kicks in.
The D-Max currently ranges from P978,000 to P1.9 million depending on the variant. IPC says keeping prices steady during this peak buying season should give customers an opportunity to make their purchase ahead of adjustments.
Previously exempt, pickups are now covered under the updated excise tax, part of the government’s effort to raise additional revenues. This move has already prompted several brands to adjust prices across their pickup lineups.
“Now is truly the best time to experience the Isuzu D-Max. We are treating our customers by holding off price increases on current D-Max stocks while supplies last. This buying season, we encourage customers to experience the strength, dependability, and value that the Isuzu D-Max delivers,” said Robert Carlos, IPC Sales Division Head.
The D-Max has been IPC’s strong player in the highly competitive pickup segment, going up against the Toyota Hilux, Ford Ranger, Mitsubishi Triton, and Nissan Navara. It’s positioned as both a capable workhorse and a reliable recreational vehicle.
Aside from keeping D-Max prices steady, IPC is also putting the spotlight on the pickup and its mu-X SUV at the Isuzu Xperience Mobility Tour, a nationwide mall-based roadshow. The event lets customers get up close with Isuzu’s models, test drive them, and learn more about special financing deals, including a P35,000 low downpayment option on select units under the Power Plus Deals promo.
IPC emphasized that all dealers nationwide are still offering the D-Max at its current prices, but only until stocks run out.
