Isuzu Philippines Corporation (IPC), together with trusted partner ICONIC Dealership, Inc. (IDI), has reached a major milestone with the groundbreaking ceremony for Isuzu Mandaluyong—its 50th dealership nationwide—right in the heart of bustling Shaw Boulevard.
The new facility is part of IPC’s bold “Road to 50” campaign, a strategic push to grow its national presence and better serve customers across the country. Once completed, Isuzu Mandaluyong will stand as a flagship outlet, further strengthening the brand’s footprint, especially in the light commercial vehicle (LCV) segment.
“Breaking ground here is not just about expansion—it’s about bringing our services closer to where our customers live, work, and do business,” said IPC President Mikio Tsukui. “Mandaluyong is one of Metro Manila’s most vibrant and progressive cities, and this new dealership puts us right in the center of opportunity.”
The site was carefully chosen for its accessibility, robust commercial activity, and proximity to a growing residential base. Designed to meet the updated Isuzu Outlet Standard (IOS), the upcoming dealership will span over 2,100 square meters, with a spacious showroom displaying up to five vehicles and a service area equipped with four bays, a car wash section, and generous customer parking.
“This branch isn’t just a building—it’s a gateway to more transport solutions for businesses and families alike,” said ICONIC Dealership National Director for Sales Eric Wambangco. “We’re excited to work alongside IPC to deliver even more value to the Mandaluyong community.”
President Tsukui praised ICONIC Dealership’s continued excellence and commitment to customer care: “ICONIC has proven to be a reliable partner, and we’re confident they will make Isuzu Mandaluyong a successful and customer-focused operation.”
With the dealership set to open before the year ends, IPC continues to advance its long-term goal of ensuring durable, fuel-efficient vehicles and dependable service remain within reach of every Filipino.
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