Hyundai Trucks & Buses Philippines, through its official local distributor Hariphil Asia Resources, Inc. (HARI), marks its 24th year of operations by honoring the Filipino drivers, operators, and transport cooperatives that keep the country moving every day.
Staying true to its mission of supporting community mobility and sustainable transport, Hyundai Trucks & Buses Philippines continues to strengthen its collaboration with local transport groups. Among these is the Bulusan Transport Cooperative (Bultrasco), one of Hyundai’s long-time partners whose success story illustrates how modernization can uplift lives and communities.
Bultrasco’s transformation began with 15 units of the Hyundai HD50S GT Modern PUV, a model known for its dependable performance, comfort, and safety. Today, the cooperative operates 30 units—proof of the members’ trust in Hyundai’s after-sales service and the tangible progress the partnership has brought to their livelihoods.
At the core of this collaboration is HARI’s Tsuper Deals Program, which provides operators and cooperatives with up to ₱200,000 in discounts for HARICAB variants and up to ₱400,000 for Modern PUV (MPUV) variants. The program aims to make fleet modernization more achievable, particularly for small cooperatives transitioning under the government’s PUV modernization program. Through this, HARI continues to promote its “Biyahenyo” initiative—empowering local transport entrepreneurs with smarter, future-ready mobility solutions.
“Every Hyundai truck and bus vehicle represents a step toward progress,” said Ma. Fe Perez-Agudo, HARI Vice Chairman, President, and CEO. “By working hand in hand with cooperatives like Bultrasco, we’re helping transform not just fleets, but lives and communities.”
Now in its 24th year, HARI remains steadfast in upholding Hyundai’s vision of a progressive, inclusive, and sustainable transport ecosystem—one that drives modernization, strengthens local partnerships, and moves the Filipino people forward.
