Geely Auto, one of the pioneering Chinese automotive brands to gain traction in the Philippines, has made a strong comeback. With the establishment of Geely Motor Philippines Corp. (GMP), a subsidiary of Geely Automotive International Corporation (GAIC), the brand has relaunched with a renewed commitment to delivering high-value vehicles and enhanced services to Filipino consumers. This significant event underscores Geely’s dedication to the Philippine market and its mission to redefine mobility for local car buyers.
A Bold New Era for Geely in the Philippines
The relaunch event highlighted Geely’s strategic transition, with GAIC now directly overseeing operations in the country. This move aims to provide a more customer-centric approach, offering faster response times, personalized service, and exclusive ownership benefits.
“Innovation and inclusivity are at the heart of Geely’s operations,” said Mr. Will Wan, President of Geely Motor Philippines. “We are not just making cars—we are creating a better way of living. Our goal is to make safety, technology, and cutting-edge design more accessible to Filipino car buyers, enabling them to explore new horizons and experiences.”
Introducing the Geely EX5: A New Benchmark in Electrified Mobility
One of the event’s highlights was the preview of the Geely EX5, a globally renowned model set to elevate New Energy mobility in the Philippines. Designed with aerodynamics in mind, the EX5 boasts a class-leading drag coefficient of 0.269, a sleek technological front grille, and sophisticated LED taillights. Inside, the minimalist yet luxurious interior offers flexible seating and the innovative “Half More” storage concept, which provides up to 50% more cargo capacity than the industry average.
The EX5 is equipped with the advanced FLYME Auto system and FLYME SOUND, delivering seamless connectivity and an immersive audio experience. Its state-of-the-art “Short Blade Battery” ensures exceptional safety and durability, backed by rigorous testing under extreme conditions. Paired with an 11-in-1 intelligent electric drive, the EX5 sets a new standard for efficiency and performance in electrified mobility.
Revitalized Lineup: Upgraded Coolray and Emgrand
Geely’s popular Coolray and Emgrand models have also received significant upgrades, reinforcing their appeal to Filipino car buyers.
Geely Coolray
Now built on the advanced BMA Architecture, the Coolray features a more powerful 1.5TD four-cylinder engine producing 172 horsepower and 290 Nm of torque. It accelerates from 0 to 100 km/h in just 7.6 seconds. The new design includes an “energy storm” front grille, LED headlights, 18-inch tomahawk-style wheels, and a sport spoiler. Inside, the Coolray offers a 10.25-inch full LCD instrument panel, a 12.3-inch touchscreen with CarPlay, wireless charging, faux suede seats, and a 540° HD panoramic camera system.
Geely Emgrand
Built on the same modular BMA platform, the Emgrand provides enhanced space, superior comfort, and improved handling. A top-selling subcompact sedan in China, the Emgrand is recognized for its affordability, premium interior, and competitive features. The latest model includes a 12.3-inch high-definition touchscreen, a refined 1.5D engine, and a new 6-speed automatic transmission.
Strengthened Local Operations and Improved Customer Service
As part of its commitment to the Philippine market, Geely is shifting from a general distributor model to direct operations, ensuring faster decision-making, enhanced service delivery, and a deeper understanding of customer needs.
Key operational improvements include the launch of a new parts center in Cabuyao, Laguna. This 4,700-square-meter facility enhances after-sales service by streamlining the nationwide distribution of genuine Geely parts. Operating from Monday to Saturday, it leverages air express for urgent orders and land/sea transport for regular deliveries. The inventory covers maintenance items, warranty parts, body repair components, lubricants, accessories, special tools, and consumables.
Additionally, Geely introduced the GEELY GO user initiative, which enhances the ownership experience by integrating resources across sales, after-sales, and brand engagement. This program fosters a strong global user community built around smart connectivity and customer satisfaction.
Exclusive Pre-Sale Discounts and Rewards
To celebrate its relaunch, Geely is offering exclusive pricing and promotions across its refreshed lineup.
- Geely EX5 Pre-Sale Offer: A limited-time discount of ₱10,000 is available for early reservations from February 12 to March 31, reducing the standard price of ₱110,000.
- Coolray Special Discounts: Early buyers can enjoy a ₱70,000 discount, with an option to increase it to ₱90,000 by placing a ₱10,000 deposit before February 28.
- Emgrand Early Buyer Discount: Customers can avail of a ₱40,000 discount, making it an attractive choice for sedan buyers.
- Refer and Earn Program: Existing Geely owners who refer new buyers before March 31 will receive a ₱2,000 maintenance voucher. If the referred buyer proceeds with a downpayment, the voucher increases by an additional ₱2,000.
A Stronger Future for Geely in the Philippines
Geely continues to uphold its commitment to quality, safety, and innovation, with a presence in 71 countries and 576 sales and service outlets worldwide. With its strengthened operations and enhanced product lineup, Geely Motor Philippines is poised to redefine the local automotive landscape and elevate the driving experience for Filipino motorists.
