Hariphil Asia Resources, Inc. (HARI), the Philippine distributor of Hyundai commercial vehicles, recently recognized its top-performing dealerships during the inaugural Hyundai Truck and Bus (HTB) National Conference of the year. The event celebrated excellence in sales, service, and parts operations, while setting a bold course for the company’s future in electric and sustainable mobility.
Dealership leaders and executives convened to review strategic business goals and witness the unveiling of HARI’s first electric commercial vehicles: the Hyundai County Electric and the Mighty Electric. Also introduced was the HARI Cab, a locally assembled diesel vehicle that reflects HARI’s commitment to offering practical solutions tailored to local business needs.
Central to the event was the Biyahenyo Program—a platform that recognizes the hard work and dedication of dealerships as they support businesses across the nation. More than just a customer initiative, Biyahenyo highlights the critical role of the dealership network in driving innovation and delivering value.
Award Recipients:
Sales Excellence
- Truck: HTB Davao
- Bus: HTB Alabang
- Sales Management: HTB Alabang
Service Excellence
- Warranty Administration: HTB Baliwag
- Service Advisor: HTB Cabanatuan
- Service Technician: HTB Cabanatuan
- Workshop Sales Performance: HTB Commonwealth
- Service Management: HTB Alabang
- Call for Service Inspection: HTB Santiago City
Parts Excellence
- Parts Management: HTB Alabang
- Sales Growth: HTB Alabang
- Parts Operations: HTB Santiago City
HARI also celebrated the Philippine winners of the 2024 Hyundai Global Customer eXperience Championship (CXC), a competition that showcases global best practices in sales and service. HTB Baliwag won in the Sales category, while HTB Cabanatuan earned recognition in the Service Technician category. Winners were awarded trophies and cash incentives by Hyundai Motor Company.
HARI Vice Chairman, President, and CEO Maria Fe Perez-Agudo emphasized the company’s long-term vision: “The HARI CV dealership network commits to evolve in order to effectively drive a future-ready transport industry—empowering entrepreneurs, advancing smart mobility, and shaping a sustainable CV market.”
HTB Alabang Dealer Principal, William B. Chiongbian II, added, “It’s not just a plan; it’s a call to innovate, excel, and redefine what’s possible. It urges us to evolve into Biyahenyos and Biyaheros, set to embrace an electric future.”
With its growing portfolio of electric and next-generation vehicles, HARI reaffirms its commitment to lead in delivering accessible, reliable, and sustainable commercial mobility solutions for the Philippine market.
