Shell Philippines has officially launched the first Shell Helix Flagship Auto Workshop, marking a significant milestone in its commitment to providing world-class automotive care. The inaugural site opened on May 20, 2025, in Fairview, Quezon City.
Developed through a strategic partnership between Shell Helix and leading independent auto workshops across the Philippines, the Shell Helix Flagship Auto Workshop initiative underscores Shell’s trust in Filipino technical expertise and its dedication to delivering premium, accessible, and reliable car maintenance services.
The flagship network currently operates in three locations: Fairview in Quezon City, San Jose Del Monte in Bulacan, and Alijis Road in Bacolod. Additional branches are scheduled to open soon in Albay, Batangas, Cagayan De Oro, Davao, General Santos, Marikina, and Zamboanga.
The Fairview launch event introduced guests to the hallmark features of the flagship workshop model: high-quality service provided by trusted local mechanics, backed by Shell’s advanced automotive technologies and full range of premium products, including Shell Helix Engine Oils formulated with PurePlus Technology.
The event was hosted by Suzi Entrata and attended by internationally recognized motorsport figure Marlon Stockinger, alongside well-known automotive influencers such as Macoy Dubs, Danielle Cruz, Reph Bangsil, and Arianne Bautista. Prominent local car clubs, including Northside, Racing Serye ng Pinas, South Scene Manila, and Tastefully Built PH, were also present in support.
Redefining Local Auto Care
Designed as a comprehensive one-stop shop for automotive maintenance, each Shell Helix Flagship Auto Workshop provides a full range of services including oil changes, preventive maintenance, and other essential vehicle care, all performed with modern tools and diagnostic equipment.
“Shell Philippines has long supported independent workshops and mechanics through technical training and TESDA certification programs,” said Leo Mendoza, National Sales Manager for Indirect Channels at Shell Lubricants. “This flagship concept is a natural extension of that long-term support.”
Customers can expect access to the complete Shell Lubricants portfolio, including:
- Fully Synthetic: Shell Helix Ultra, HX8, and SUV
- Semi-Synthetic: Shell Helix HX7
- Premium Mineral: Shell Helix HX5
- Mineral: Shell Helix HX3
Complementary products such as Shell Coolant Longlife Plus, Shell Oil Filters, and Shell Spirax are also available on-site.
To ensure a seamless experience, each location is equipped with comfortable customer lounges, generous parking, and additional amenities to provide convenience while vehicles are being serviced.
“Independent workshops continue to be a trusted resource for Filipino motorists, especially for routine oil changes,” said Ika Halili, Head of Marketing and Business Development. “Their expertise and recommendations are highly valued by our customers.”
Jensen Garcia, Brand Manager for Shell Helix, added, “Auto workshops are deeply embedded in the daily lives of Filipino drivers. The Shell Helix Flagship Auto Workshop initiative reflects our long-standing commitment to supporting that ecosystem and driving innovation in car care.”
To commemorate the launch, customers can enjoy a PHP 200 discount on any Shell Oil Filter with an oil change, along with a complimentary car tumbler available at all flagship locations while supplies last.
For more information and to find a Shell Helix Flagship Auto Workshop near you, visit shell.com.ph/ShellHelixFlagshipWorkshop.
