Kia Philippines, a subsidiary of ACMobility, celebrates a record-breaking year in 2024 with exceptional sales milestones, including the highest monthly sales figures in the brand’s history since being acquired by Ayala’s mobility arm.
In 2024, Kia Philippines achieved a landmark total of 6,692 units sold, reflecting a remarkable 33% year-on-year growth. December 2024 alone marked a historic high, with 805 units sold—the brand’s best monthly performance to date. This achievement underscores the brand’s sustained success under ACMobility’s leadership since January 2019.
“We are thrilled with the outstanding performance of our vehicles in 2024, which have truly resonated with Filipino consumers,” said Antonio “Toti” Zara III, Head of Automotive Retail Distribution at ACMobility. “Surpassing 800 units in a single month highlights the hard work of our team and dealer partners. It also reflects the momentum we’ve built in offering models that meet the aspirations of Filipino motorists. As we continue to lead a movement that inspires, we look forward to carrying this success into 2025 and beyond.”
Driving Growth with the Kia Sonet
Since its launch in June 2024, the Kia Sonet has quickly become a standout in the Philippine automotive market. Capturing a significant 23% market share in the entry-level B-SUV segment, the Sonet has solidified its position as the second-best-selling model in its category, accounting for nearly one out of every four subcompact SUVs sold locally.
By year-end, the Kia Sonet achieved an impressive 3,823 units sold within just seven months of retail, making it the fourth best-selling subcompact SUV of 2024 and the best-performing model ever introduced by Kia Philippines. Monthly sales of the Sonet tripled those of its predecessor, the Kia Stonic, underscoring its market appeal and strong consumer demand.
The Sonet’s success is further validated by multiple industry awards, including Top Gear Philippines’ 2024 Underrated Car of the Year, Autoindustriya.com’s Editor’s Pick for Your First Car, and Zigwheels Philippines’ Compact Hero Award. These accolades recognize the Sonet’s outstanding design, features, and value, cementing its role as a key driver of Kia Philippines’ growth.
Pioneering in Electrification
Kia Philippines has also made significant strides in the electric vehicle (EV) market. Following the introduction of the Kia EV6, which paved the way for an electrified future, Kia launched the highly anticipated EV9—a bold entry into the premium electric SUV segment. The EV9 has garnered widespread acclaim globally, winning the World Electric Vehicle Award and the prestigious World Car of the Year title at the 2024 World Car Awards.
In November 2024, Kia expanded its electrified lineup further with the launch of the Carnival Turbo Hybrid. This premium family vehicle combines advanced hybrid technology with the comfort and versatility that the Carnival is renowned for, reinforcing Kia’s commitment to sustainability and innovation.
A Promising Future in 2025
Kia Philippines’ strong performance in 2024 sets the stage for even greater achievements in 2025. Building on the success of the Sonet, the company plans to introduce new and exciting models, including the Kia Sorento Turbo Hybrid, to cater to the evolving needs of Filipino car buyers.
“2024 has been a pivotal year for Kia Philippines, and we’re proud of the growth we’ve achieved,” said Brian Buendia, Chief Operating Officer of Kia Philippines. “Our success with the Sonet and other models highlights our commitment to delivering innovative, reliable, and stylish vehicles. We’re excited to build on this momentum and continue meeting the needs of the modern Filipino driver.”
With its expanding electrified portfolio and dedication to offering high-quality, fuel-efficient vehicles, Kia Philippines is poised for even greater growth in 2025, reaffirming its position as a key player in the local automotive industry.
