GWM Philippines, under Luxuriant Automotive Group Inc., has officially appointed Dax Avenido as its new Brand Head and Marketing Director. Reporting directly to GWM Philippines President Ruben Tan, Avenido brings over two decades of industry expertise, having played a key role in the success of multiple automotive brands. His appointment marks the beginning of an exciting new chapter for GWM Philippines.
In his new role, Avenido will lead the company’s brand and marketing strategy, driving a more comprehensive and dynamic approach to strengthen GWM’s presence in the highly competitive Philippine automotive market.
“We at GWM Philippines see immense potential in the local market. The brand is growing, and our expanding vehicle lineup is designed to meet the evolving needs of Filipino customers. With Dax at the helm of our brand and marketing initiatives, I am confident that his expertise, along with the passion of our team, will help unlock new opportunities and drive the company’s continued success,” said Ruben Tan, President of GWM Philippines.
This strategic leadership move signals GWM Philippines’ commitment to further strengthening its market position as it continues its growth trajectory in 2024.
