AISIN Philippines has reinforced its commitment to regional growth through a series of activations across Mindanao, targeting both motorcycle riders and automotive industry professionals. This second leg of the company’s regional push combined daytime roadshows with technical exhibits and evening sessions for aftermarket stakeholders.
The initiative highlighted AISIN’s evolving product portfolio, allowing participants to experience the brand’s offerings firsthand and learn how it supports various segments of the mobility industry.
Entry into the Motorcycle Segment
One of the key announcements during the tour was AISIN’s official entry into the motorcycle oil segment. Long recognized for its expertise in four-wheel applications, AISIN now brings its standards of quality and performance to two-wheel users.
Held in cooperation with local motorcycle shops, the daytime events featured games, promotions, and product trials. These efforts aimed to introduce motorcycle riders to a new line of oils that offer the same durability and protection AISIN is known for in the automotive space.
Industry-Focused Evenings
In the evening, AISIN hosted exclusive VIP Nights tailored for mechanics, garage owners, and parts distributors. These sessions featured in-depth product presentations covering brake systems, drivetrain components, lubricants, and maintenance parts.
Many attendees were surprised to discover how much of their inventory came from a single, trusted source. The events served not only to showcase products but also to position AISIN as a reliable partner capable of delivering complete automotive solutions.
Authentic Local Engagement
More than a product launch, the Mindanao tour was an opportunity to reconnect with end-users and partners on the ground. Through immersive, community-based events, AISIN focused on delivering value and fostering long-term relationships.
AISIN motorcycle oils and a wide range of automotive parts are now available through official partner shops nationwide.
Stay connected with AISIN Philippines through its official Facebook page: facebook.com/AISINPhilippines
