Bitget, a leading cryptocurrency exchange and Web3 company, has announced its official partnership with MotoGP as a Regional Partner for select Grand Prix events in the 2025 season. This collaboration marks a significant alignment between two dynamic industries—cryptocurrency and motorsport—highlighting shared values of speed, precision, and innovation.
The partnership will debut at the Italian Grand Prix at the renowned Mugello Circuit and will continue across key MotoGP races in Europe and Southeast Asia, including events in Germany, Spain, and Indonesia. Through this collaboration, Bitget aims to engage new audiences and drive awareness for crypto adoption among motorsport enthusiasts.
“As Regional Partner, Bitget will leverage MotoGP’s global platform to highlight the parallels between high-performance racing and the fast-paced world of digital trading,” said Gracy Chen, CEO of Bitget. “Both disciplines demand calculated decision-making, risk management, and the courage to move swiftly. This partnership is a statement of shared ambition and energy.”
At the core of the campaign is Jorge Lorenzo, three-time MotoGP World Champion, who will serve as a brand ambassador and embody Bitget’s “Make It Count” message. His inclusion reinforces the brand’s focus on excellence and determination.
“I’ve always believed in the importance of focus and execution—both on the racetrack and beyond,” said Lorenzo. “Bitget’s approach to trading reflects the same discipline and timing required in motorsport, and I’m excited to be part of this initiative.”
Bitget will also roll out an integrated campaign featuring on-site activations, exclusive VIP experiences, and interactive digital content. These include behind-the-scenes access for influencers and media at the paddock during selected race weekends, immersive fan engagement opportunities, and branded trackside presence.
“MotoGP represents the pinnacle of speed and performance, values that closely align with Bitget’s mission,” said Dan Rossomondo, Chief Commercial Officer of MotoGP. “This partnership reflects our shared commitment to innovation and delivering excitement to our global audiences.”
The MotoGP partnership follows Bitget’s ongoing collaborations with Lionel Messi, Juventus, and LALIGA, further solidifying its position as a major player in connecting digital finance with global sports and entertainment. With over 120 million registered users and a daily trading volume exceeding $20 billion, Bitget continues to expand its presence as a forward-thinking platform in the Web3 and digital asset space.
