BMW Group Asia and SMC Asia Car Distributors Corp., the official importer and distributor of BMW in the Philippines, have announced the opening of the country’s first-ever BMW Retail.Next showroom in Pampanga. This new concept introduces an innovative customer experience by blending modern showroom designs with integrated digital technology to create a seamless and immersive interaction with the BMW brand.
“The launch of our first Retail.Next showroom in the Philippines marks a significant milestone for BMW in the region,” said Lars Nielsen, Managing Director, BMW Group Asia. “The Philippines is now the fifth market in the BMW Group Asia region to adopt Retail.Next, redefining how we connect with customers and how they experience our brand.
“In today’s retail landscape, both physical and digital interactions are equally vital. Retail.Next ensures these elements come together seamlessly, offering an enhanced customer journey that is both engaging and intuitive.”
Spencer Yu, President of SMC Asia Car Distributors Corp., highlighted the impact of this new retail approach, stating, “This marks the beginning of a new era for BMW in the Philippines. By integrating innovative retail concepts and advanced technology, we are delivering a premium, differentiated experience for our customers in Pampanga. We are excited to introduce Retail.Next to the Philippine market and look forward to strengthening our connection with our customers.”
Ms. Lisset Laus-Velasco, Chairman and CEO of Laus Group of Companies, emphasized the revolutionary aspect of the new showroom. “Retail.Next is more than just a redesign—it is a transformation in how we engage with our customers and elevate the BMW experience. With Pampanga Premier Cars leading the way, we are proud to introduce the first Retail.Next showroom and the first sustainable, solar-powered BMW dealership in the country. This achievement underscores our commitment to luxury, innovation, and sustainability while shaping the future of mobility in the Philippines.”
Retail.Next: A New Era of Customer Experience
Retail.Next is BMW’s latest retail concept designed to offer a holistic experience across all customer touchpoints, whether online or in-store. With carefully curated interior designs, advanced digital tools, and a more personalized approach, the concept ensures that every interaction with BMW is seamless and immersive.
Pampanga Premier Cars Showroom
Spanning 1,256 square meters, the new Pampanga Premier Cars showroom is the first of its kind in the Philippines. Designed with customer comfort and engagement in mind, it features:
- A modern and flexible interior with six vehicles on display, multi-functional spaces, and open-concept lounges.
- Integrated digital technology, including the Emotional Virtual Experience (EVE) and POS.Digital, enhancing customer interaction with BMW products and services.
- A rich cultural touch, incorporating a hand-carved wooden paneled wall that reflects Pampanga’s renowned wood-carving heritage.
Innovative Design for a Seamless Experience
The showroom is designed to cater to customer needs at every stage of their journey:
- Welcome and Customer Consultation Area – A unified entrance greets customers, guiding them through an engaging experience with each vehicle strategically positioned for attention.
- Flexible Sales Consultation – Discussions can take place anywhere in the showroom, with a dedicated Sales Lounge for added privacy.
- 3D Digital Configuration Tools – Customers can customize and visualize their dream BMW in various colors, trims, and environments.
- BMW Café and Hospitality Area – A cozy space offering a selection of food and beverages for a relaxed customer experience.
- Multifunction Bay – A dedicated area for vehicle handovers, VIP consultations, and exclusive product launches.
- Service Reception & Consultation Lounges – A personalized setting where customers can discuss service-related matters with advisors.
Advanced Digitalization for Enhanced Customer Interaction
The showroom integrates digital solutions that enhance the customer journey:
- Emotional Virtual Experience (EVE) – A cutting-edge 3D rendering software that allows customers to explore BMW models in ultra-realistic detail, including interior and exterior views in different environments and lighting conditions.
- POS.Digital – A streamlined system providing up-to-date product and service information for an intuitive, tech-driven customer experience.
Visit Pampanga Premier Cars
Pampanga Premier Cars is an authorized BMW dealer located on the Ground Floor of the CGIC Building along Jose Abad Santos Avenue in San Fernando, Pampanga, Philippines.
For more information, visit https://lausgroup.com.ph/ or contact:
- Customer Care: customercare@premiercarsbmw.com.ph
- Trunkline: 045 963 7777
- Service Inquiries: 0918 854 2779
- Sales Inquiries: 0998 587 8274
Showroom and aftersales services are available from Monday to Friday, 8:30 AM to 5:30 PM, and on Saturdays from 8:30 AM to 5:00 PM.
About BMW Retail.Next
BMW Retail.Next is a global retail strategy designed to transform customer engagement through modern showroom aesthetics, integrated digital tools, and a focus on personalization. By creating immersive and seamless experiences, Retail.Next sets a new benchmark for premium automotive retail.
