The Department of Health reports that road accidents remain the leading cause of death and injuries, particularly among young people. With increasing motor vehicle usage and ownership, vehicular crashes are on the rise. However, this trend is reversible with proper road safety education. According to the DOTr, the goal is to reduce road accidents by 35% by 2028 through prevention strategies.
CST Tires, the world’s largest tire manufacturer producing tires and tubes for bicycles, motorcycles, all-terrain vehicles, autos, trucks, and more, has long been a proponent of road safety. Understanding the crucial role tires play in transportation integrity, CST Tires is committed to educating the public about road safety.
To further this mission, CST Tires has partnered with television personality Kuya Kim Atienza, a well-known fact-teller and avid motorcycle enthusiast. As the brand’s new ambassador, Kuya Kim will help reach out to automotive enthusiasts, professional and amateur racing communities, and everyday drivers and riders to emphasize the importance of vehicle performance and safety.
“We are proud to welcome Kuya Kim Atienza as our new brand ambassador. His advocacy for road safety and public education aligns perfectly with our mission. He has a unique ability to simplify technical information and make it relatable, ensuring our message about tire care and quality reaches a wide audience. With his influence, we aim to raise awareness about the importance of using the right tire, proper tire care, and ensuring safety on the road,” said Christine Roque, Marketing Manager of AP Bluewhale Corporation.
“Whether you’re riding a motorcycle, driving a car, or exploring off-road terrains, CST offers a wide range of tire options designed to meet specific needs,” Ms. Roque added.
Kuya Kim will spearhead CST Tire’s newly launched “Know Your Tire Campaign,” providing fascinating facts and essential tips about tires. “Tires are the most important safety feature in both four-wheel and two-wheel vehicles. They affect safety, braking, handling, steering, and ride quality,” Kuya Kim stated.
Quality tires ensure safety by gripping the road, turning safely, and stopping effectively. CST Tire’s operations emphasize world-class manufacturing, innovative technology, and a strong focus on quality and customer satisfaction. The brand offers a seven-year warranty program, ensuring both affordability and tire quality. CST Tires appeals to those seeking innovation, long-term value, and reliability in tire manufacturing, meeting consumer demands while promoting informed, safety-conscious purchasing decisions.
In the Philippines, AP Bluewhale Corporation is the exclusive distributor of CST Tires, having started the distribution of various tire categories in 2001. To know more about CST Tires Philippines, visit https://csttires.com.ph/.
