Ford Philippines is redefining convenience for car owners with the launch of the Ford Mobile Service Vehicle (MSV), a game-changing solution that brings expert vehicle maintenance directly to customers—whether at home, work, or other preferred locations.
Designed as a mobile extension of Ford dealerships, the MSV is fully equipped with advanced diagnostic tools, Ford Genuine Parts, and specialized equipment. This allows Ford owners to enjoy the same high-quality service they’d receive at a dealership—without having to leave their home or office.
With a wide range of services, including oil changes, brake maintenance, battery checks and replacements, multi-point inspections, tire rotations, software updates, and more, the MSV ensures that customers can keep their vehicles in top shape with minimal disruption to their daily routine.
“At Ford, we understand that our customers lead busy lives, and servicing their vehicles shouldn’t be a hassle,” said Pedro Simoes, managing director of Ford Philippines. “With the Mobile Service Vehicle, we are making expert vehicle care more convenient, allowing Ford owners to get dealership-quality service right at their doorstep.”
A Customer Experience That Stands Out
During a recent demonstration at San Lorenzo Village in Makati City, media guests got a firsthand look at the MSV in action as Ford technicians performed on-site maintenance on a Ford Territory. Vishal Chandiramani, a marketing executive and Ford owner, shared how the MSV has simplified his car maintenance routine.
“This service is a total game-changer. I no longer have to carve out time in my busy schedule to bring my car to a dealership. Now, I can get my Ford Territory serviced while I focus on work or spend time with my family,” he said.
Proven Success Around the World
The MSV has already transformed vehicle servicing in Ford markets such as Thailand, India, South Africa, and Vietnam, completing over 370,000 service appointments in 2024 alone. This global success has reinforced its value in enhancing customer satisfaction and building long-term loyalty.
The Future of Car Care, Delivered
“The Ford Mobile Service Vehicle is more than just a service—it’s our promise to provide expert care in the most accessible way possible,” said Joyce Laxamana, director of the Ford Customer Service Division. “With our fleet of MSVs, we’re ensuring that high-quality vehicle maintenance is just a call away.”
To schedule a service appointment with the MSV, customers can contact their nearest Ford dealership or visit www.ford.com.ph/service-booking.
