A strong dealership after-sales service is often the difference between one car brand and another. For owners, the assurance that parts and services are readily available is what keeps trust intact. Geely Motor Philippines (GMP) recognizes this, which is why it has rolled out a new strategy that enables its dealerships to respond more quickly to customer needs.
The company has strengthened its after-sales operations by building up a six-month stockpile of vehicle parts across its nationwide dealer network. This expanded inventory includes both fast- and slow-moving components such as periodic maintenance service (PMS) items, brake parts, accessories, chemicals, and lubricants. The move is aimed at reducing service delays and ensuring that essential parts are always within reach.
“We are actively working to make this level of parts availability the standard across our network, with full implementation expected soon. This enables our service teams to complete more repairs on the first visit and significantly reduce downtime for customers,” said Sylva Yu, CEO of GMP.
Another major change is the authority now granted to dealers to approve warranty claims on-site. With this adjustment, approvals can be completed within a day, removing the need for head office clearance. For customers, this means less time waiting and quicker turnaround for repairs that would otherwise have been held up by paperwork.
To keep standards consistent, GMP and its dealers will also conduct quarterly customer service engagement events. These sessions will offer vehicle assessments, direct consultations with service advisors, and advice on upkeep based on actual driving conditions. Dealers may also use the opportunity to introduce new service technologies and tools.
At present, GMP’s after-sales network covers 30 dealerships across the country. Each facility is set up to handle scheduled maintenance and complex diagnostics, with additional manpower and service bays to accommodate more vehicles and reduce queues.
