GWM Philippines proudly unveiled the New GWM Cannon at the 2025 Manila International Auto Show (MIAS), showcasing a stronger, smarter, and more capable version of the brand’s flagship pickup. Backed by GWM’s legacy as the No. 1 Pickup Truck brand in China with a commanding 50% market share, the New GWM Cannon aimed to elevate the benchmark for pickups in the Philippine market.
Designed to meet the evolving demands of Filipino motorists, the New GWM Cannon featured an upgraded 2.4-liter turbo diesel engine paired with a refined 9-speed automatic transmission. With a 13% increase in power (now at 181 hp) and 20% more torque (480 Nm), it delivered smoother acceleration, improved towing capability, and more responsive handling. Fuel efficiency was also optimized, with a 10% improvement in consumption, making it ideal for both work and leisure.
Among its advanced features was the Torque On Demand (TOD) Intelligent Permanent 4×4 System, offering maximum traction across varied terrains, and a high-strength steel frame that ensured structural durability and safety. Reinforcing its focus on safety, the New GWM Cannon carried a 5-star ANCAP safety rating, making it one of the safest pickups in its class and a smart choice for Filipino families and business owners alike.
Initially offered in two variants with significant enhancements, GWM Philippines retained the price range from the previous lineup, delivering greater value to customers. The New GWM Cannon LUX 4×4 variant was priced at PHP 1.348 million, while the top-of-the-line New GWM Cannon SLUX 4×4 variant was offered at PHP 1.498 million—a strategic move underscoring GWM’s commitment to providing premium technology at accessible pricing.
With an all-new interior design, the New GWM Cannon came equipped with voice control, wireless Apple CarPlay, Android Auto, and seat ventilation.
It was also made available in the same well-loved color options: Atlantis Blue, Pittsburgh Silver, Scarlet Red, Iceberg White, and Midnight Black.
As the only Chinese pickup truck brand in the Philippines offering a 7-year warranty, GWM continued to raise the bar in customer confidence, service assurance, and product durability.
To celebrate the launch, GWM Philippines extended an exclusive reward to the first 100 customers who made a reservation starting at MIAS 2025—a FREE 5-Year Periodic Maintenance Service (PMS) package, providing worry-free ownership and exceptional value. Unit releases were scheduled to begin in June, allowing early buyers to be among the first to drive the enhanced GWM Cannon on Philippine roads.
“Filipino consumers deserve vehicles that offer outstanding performance, comfort, and long-term reliability at a very competitive price tag,” said Mr. Dax Avenido, Brand Head and Marketing Director of GWM Philippines. “The New GWM Cannon is a reflection of our promise to deliver global innovation tailored for the needs of the local market.”
The New GWM Cannon was available for viewing and test drive at the GWM Philippines booth at the 2025 Manila International Auto Show, alongside other nameplates from the brand’s growing portfolio.
For more information, customers were encouraged to follow GWM Philippines on its official social media pages or visit the MIAS 2025 event at the World Trade Center from April 10 to 13, 2025.
For further inquiries, they were invited to visit www.gwm.com.ph or contact the nearest GWM dealership.
