Isuzu Philippines Corporation (IPC) is celebrating 25 years as the #1 truck brand in the country, an achievement that speaks to its dedication to quality and customer satisfaction. In 2024, IPC sold 4,591 trucks, earning a 41% market share and securing a Triple Crown by leading in all three truck categories: light-duty, medium-duty, and heavy-duty.
Isuzu N-Series: Dominating the Light-Duty Segment
The Isuzu N-Series continues its reign as the best-selling light-duty truck in the Philippines for 26 years, with 2,812 units sold in 2024. Known for fuel efficiency, durability, and versatility, the N-Series remains the top choice for businesses in various sectors.
Highlights include:
- Efficient Engine: Blue Power Euro 4 technology for lower emissions and better fuel economy.
- Versatility: Multiple body configurations like dropside, refrigerated van, and fire truck.
- Safety: Rigid chassis and crash-resistant cabin for maximum protection.
- Comfort: Ergonomically designed cabin with optional AMT for ease of driving.
IPC President, Tetsuya Fujita, remarks, “The Isuzu N-Series has earned its place as a go-to vehicle for Filipino businesses because of its reliability and cost-effectiveness.”
Excellence in Medium and Heavy-Duty Trucks
Isuzu’s success doesn’t stop at light-duty trucks. IPC sold 1,534 units in the medium-duty segment and 245 units in heavy-duty trucks, taking a significant 40% and 33.2% market share, respectively. These trucks are trusted for their performance and capacity, especially in logistics and infrastructure projects.
The Isuzu Advantage: More Than Just Trucks
What sets Isuzu apart is its Isuzu Advantage—a comprehensive aftersales service that includes:
- Over 48 dealerships nationwide.
- A 6,000 sqm parts warehouse for quick service.
- Mobile Medic Trucks for emergency on-site repairs.
- Expert engineers for customized solutions and training programs for drivers and mechanics.
Fujita adds, “Our dedication to exceptional aftersales support ensures that our customers get the most out of their Isuzu trucks.”
Thank You to Our Customers
“We owe our success to our loyal customers. Thank you for trusting us and for allowing Isuzu to be part of your business journey,” said Fujita.
Looking Ahead: Innovating for the Future
As IPC looks ahead, it will continue to introduce eco-friendly and fuel-efficient solutions that cater to the ever-changing needs of Filipino businesses.
For more details, visit www.isuzuphil.com or follow Isuzu Philippines on Facebook.