Isuzu Philippines Corporation (IPC) continues to hold its spot as the country’s top truck brand, cornering 42.7% of the overall market. Based on the latest joint report from the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) and the Truck Manufacturers Association, Inc. (TMA), IPC sold 3,200 trucks from January to August 2025. This marks a 10% increase compared to the 2,912 units sold during the same period last year.
The bulk of sales came from Category III light-duty trucks, where IPC moved 1,934 units for a 42.9% share of the segment. Driving this growth is the Isuzu N-Series, a preferred workhorse for logistics and distribution businesses across the country.
Category IV medium-duty trucks also showed solid performance with 998 units sold, translating to a 43% market share—up 4.4% year-on-year. At the center of this is the Isuzu F-Series, relied on for long-haul transport and industrial operations.
Meanwhile, in the heavy-duty Category V segment, IPC posted 278 units sold for a 40.3% share, also up 4.4% from the previous year. Demand for the S-Series and E-Series continues to rise, boosted by infrastructure development and the needs of large-scale logistics operators.
On top of sales, IPC supports its customer base through a nationwide dealer network, parts availability, mobile servicing, and training programs for both drivers and mechanics. These services aim to minimize downtime and maintain long-term vehicle dependability.
“We at Isuzu Philippines are honored by the support of Filipino businesses and individuals, which reflects the trust we’ve built through our dedication to delivering the best customer experience—from sales to aftersales,” said IPC President Mikio Tsukui. “The growth for each segment, from light-duty, medium-duty, to heavy-duty trucks, demonstrates our mission to provide reliable mobility solutions tailored to the diverse needs of our customers.”
