Michelin, a world leader in mobility solutions and high-performance tires, proudly announces the establishment of its official office in the Philippines. This expansion marks a significant step in Michelin’s long-term commitment to the country, enhancing support for local partners and strengthening its presence in the Filipino market.
Strategically located in the Polaris Building, Filinvest Corporate City, Alabang, the new office will serve as a key hub for customer engagement and operational efficiency. This move is designed to provide better accessibility, improved service, and closer collaboration with industry partners.
“We recognize the immense growth potential in the Philippine market. Establishing our new office allows us to reinforce partnerships, enhance customer support, and position Michelin as the leading choice for mobility solutions in the region,” said Jonathan Khong, Managing Director of Michelin Asia Pacific (Singapore) Philippines Branch Office.
Michelin’s strengthened presence will bring key benefits, including:
- Enhanced Partner Support – A dedicated physical presence will allow Michelin to collaborate more effectively with local partners, providing resources, expertise, and innovative solutions.
- Stronger Brand Visibility – The new office reinforces Michelin’s commitment to the Philippines, ensuring greater accessibility and engagement with consumers.
- Improved Customer Experience – With enhanced sales and after-sales support, Michelin aims to deliver exceptional service and high-quality products tailored to Filipino motorists.
- Investment in Local Talent – Michelin is committed to developing Filipino talent, fostering industry expertise, and supporting workforce growth.
Michelin has been serving the Philippine market since the early 1990s and currently partners with five key importers to distribute a wide range of tire solutions for passenger cars, motorcycles, trucks, and specialty vehicles.
“Our mission is to be a trusted partner in the Philippines, offering innovative solutions that meet the evolving needs of our customers. This new office reinforces our dedication to building a sustainable and long-term presence in the country,” Khong added.
