SAIC Motor, the automotive group behind MG in the Philippines, has unveiled a new global strategy that positions the company for sustainable international growth while strengthening ties with local markets. The strategy prioritizes the development and regional adaptation of intelligent, electrified vehicles to meet varying consumer needs around the world.
Over the next three years, SAIC will introduce 17 entirely new vehicle models tailored for global markets, ranging from SUVs and sedans to MPVs and pickups. These models will feature innovations in electrified powertrains, including next-generation hybrid systems and emerging technologies like solid-state batteries.
As China’s leading vehicle exporter, SAIC has consistently set benchmarks in international expansion. It closed 2024 with over 5.5 million cumulative overseas units sold and has exceeded one million units in annual overseas sales for three consecutive years. European markets now contribute 25% of SAIC’s international sales.
SAIC’s expansive global network includes over 100 components production facilities, 20 regional hubs, 3,000 dealerships, and major R&D and manufacturing operations in Europe, Asia, and the Middle East. The company also maintains the largest independently operated vehicle logistics fleet in China.
Central to SAIC’s updated strategy is a transition from a product-led to a value-led approach. Market regions will receive dedicated smart mobility solutions, including intelligent cabin upgrades and software ecosystems designed for local preferences. Region-specific implementation of L2 assisted driving features will adhere to local safety and regulatory frameworks.
The Southeast Asian region, particularly the Philippines, plays a crucial role in this localization strategy. SAIC is actively exploring KD assembly opportunities, supporting job creation, and enhancing supply chain integration. In the Philippines, the company is focused on expanding MG’s service network and delivering a customer care experience rooted in the Filipino value of malasakit—demonstrating real care for consumers.
SAIC’s ongoing reinvention of MG as a forward-thinking brand has yielded over 5 million global sales. The marque now ranks in the top 10 in more than 20 countries. In the Philippines, MG recently marked its centennial with the “Made Global. Made Great.” campaign, reflecting its renewed promise to provide world-class vehicles that align with the evolving expectations of Filipino drivers.
