All-new Mitsubishi Triton will arrive in Philippines in January 2024


Yes, Mitsubishi Motors Philippines Corporation (MMPC) has announced that it is adopting the Mitsubishi Triton nameplate and dropping the Strada brand for its new generation pick-up truck. This is one of the bits that was shared at the opening of Mitsubishi Motors Philippines 60th Anniversary Expo on August 10 at the World Trade Center in Pasay City.

MMPC President and CEO Takeshi Hara with the Mitsubishi XRT Concept.

Showcased at MMPC’s four-day exposition are iconic Mitsubishi models of the old as well as the best-selling models of the brand’s current Philippine lineup. But the highlights of the exhibit are the two concept cars MMPC brought in just for the 60th anniversary celebration. The five-seater compact crossover XFR Concept and the pickup truck XRT Concept are displayed at the anniversary event.

Another info shared by MMPC President and CEO Takeshi Hara is that the all-new Mitsubishi Triton is set to be launched in the Philippines by January 2024.  Aside from the new nameplate and launch date, further details are yet to be released. Hara also confirmed that MMPC is looking to bring in the production version of the XFC Concept. The MMPC president however did not confirm when the five-seater crossover is coming over to the Philippines.

With the confirmation of the all-new Triton’s arrival in the country, let us take a look at the info given during the global debut of the latest generation Mitsubishi pickup truck.

Based on the Mitsubishi XRT Concept, the new generation Mitsubishi Triton has recently made its debut in Thailand. Out of its camouflage, the all-new Triton features the latest iteration of Mitsubishi’s Dynamic Shield front fascia design that is highlighted by its split LED headlight and L-shaped DRLs. Rear part is highlighted by its T-shaped tail lights which complement the squarish design of the all-new Triton. Very close to the XRT Concept, the all-new Triton featured boxy exterior details.

Based on the official photos, the boxy details have been translated to the all-new Triton’s interior design as well. The Triton’s interior is designed using the Horizontal Axis concept which uses horizontally-themed and strong shapes throughout the dash to allow drivers to easily see changes while driving. As per the brand, attention has been given in designing the monitor, meters, switches, selectors, and dials, which all have the optimum level of sensitivity, to allow access while wearing gloves.

As per Autocar New Zealand report, the new generation Triton sits on a new ladder-frame chassis and stretches the new Triton’s wheelbase by an additional 130mm over the previous Strada. Also, the new ladder frame of the Triton now has 65% greater cross-section area which translates to increased bending rigidity of 60% and torsional rigidity increase of 40%.

The all-new Mitsubishi Triton is powered by the same 4N15 inline-four cylinder turbocharged diesel engine that has been improved to be cleaner yet more powerful than the previous generation. The updated diesel mill of the new Triton now has 200 ps and 470 Nm torque. Almost 20 ps and 40 Nm increase over the current gen Strada in our market.

Available in six-speed automatic transmission or six-speed manual shift-by-wire transmission, the 4WD variants of the Triton are equipped with Mitsubishi’s proprietary Super Select 4WD-II and Easy Select 4WD systems.

Stay tuned for more updates about the upcoming all-new Mitsubishi Triton.

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