JM Far East, Inc., the authorized Continental Tires distributor in the Philippines, organized the event, Raise the Standard with Premium Technology, to launch the latest tire patterns for passenger cars and SUV/pick-up categories, the latest of its generation – SportConact 7, UltraContact 7, and the CrossContact AX6.
These patterns underwent several tests during the launch at the Clark International Speedway to showcase the capabilities and best features of each tire. The track was divided into sections with each demonstrating the capabilities of the new Continental Tire models in wet braking, high speed, and slalom.

SportContact 7
The Continental Tires SportContact 7 showcased its extreme handling stability and high-speed capabilities in the track. As the new global benchmark, this offers drivers a high performance, very safe, handling-oriented, high-mileage tire. Every tire is developed to improve overall performance to provide maximum driving performance and extreme safety.
- Safe and stable driving behaviour on wet and dry surfaces
- Developed with Black Chili compound for long lasting, next level driving pleasure
- Tailored-made for different vehicle classes
UltraContact 7
The Continental Tires UltraContact 7 provided a lot of grips even on wet slippery roads which translates to shorter braking distance. It also showed less noise and vibration.
- Shorter braking distance and outstanding grip on wet slippery roads
- Reduced noise level and smooth vibrational frequency
- Long drive life
CrossContact AX6
The Continental Tires CrossContact AX6, being one of the most quiet and comfortable all-terrain tires in the market showed its versatility in terms of braking performance while not emitting a lot of noise in the track.
- The perfect fit for any driver who spends most of their time on the road, but requires more traction when heading off the beaten track.
- Reduce the risk of puncture and improve traction when driving off-road due to the sidewall protection wrap.
- Enhanced wet and dry braking performance due to multiple sipes on the tread pattern.
- High on road safety with a silica tread compound for enhanced grip.
- Comfortable and quiet ride due to the noise blockers in the shoulder, reducing noise generated in the center of the pattern.

JM FAR EAST, INC.
Founded in 1960, JM FAR EAST, INC. is one of the oldest and major stakeholders in the Philippine tire industry. The company is engaged in the importation, distribution, and marketing of premium-quality tires for both the original equipment and replacement market segments.
As one of the Philippines’ leading providers of mobility solutions, the company has developed a dynamic nationwide distribution network with multi-point warehouse locations and a highly experienced support team.
Aside from providing innovative, high-tech, world-class products to our customers, JM FAR EAST, INC. is also committed to offering extensive after-sales support. Company’s mission is to help enhance the motoring public’s safety as well as improve their operational efficiency. Thereby creating a win-win proposition as well as sustainability.
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