Hero MotoCorp partners with Columbian Group of Companies for its Philippine debut


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Hero MotoCorp
Hero MotoCorp Global Business Head Sanjay Bhan and Terrafirma Motors Corporation Chairman Bienvenido Sanvictores Santos

Known as one of the largest motorcycle and scooter manufacturers in the world, Hero MotoCorp is set to enter the Philippine motorcycle market as part of the company’s aggressive expansion plans. Terrafirma Motors Corporation (TMC), a part of the Columbian Group of Companies, one of the leading and most experienced automotive group is partnering with Hero MotoCorp in bringing its globally popular motorcycles to the country. 

With Philippines being the first market of Hero MotoCorp in Southeast Asian region, TMC will be the exclusive assembler and distributor of Hero MotoCorp motorcycles in the country. TMC will set up an assembly facility of 29,000 sq. mtrs in its existing state-of-the-art principal manufacturing facility situated in Laguna City and start its operations in the second half fiscal year 2024.

Hero MotoCorp Global Business Head Sanjay Bhan said, “in keeping with our R4 (Recalibrate, Revitalise, Revolutionise and Revive) strategy, we are always keenly exploring new opportunities in global markets. Our partnership with Terrafirma Motors Corporation (TMC) to enter the Southeast Asian region is an integral part of this expansion strategy. The trust and technology prowess of Hero MotoCorp combined with TMC’s automotive expertise and network in Philippines will definitely create an impact and strengthen our footprint in this key market.”

Terrafirma Motors Corporation Chairman Bienvenido Sanvictores Santos said, “Hero MotoCorp, the world’s largest two-wheeler manufacturer, has been the most trusted brand partner for more than 100 million customers all over the world. Terrafirma Motors Corporation (TMC) is a customer-centric automotive company with the vision to be the ultimate choice for value-based products and services in the Philippines. This is a coming together of two visionary companies and the new partnership will lead us to new horizons by enabling us to deliver modern, technologically superior and eco-friendly mobility solutions to our customers here.”

Hero MotoCorp’ global footprint spans across 43 countries in Asia, Africa, Middle East, and South & Central America. Hero MotoCorp has eight state-of-the-art manufacturing facilities, including six in India, and one each in Colombia and Bangladesh. 

Earlier this month, Hero MotoCorp launched its first Electric Vehicle (EV), the VIDA V1 in India. Ushering in an era of sustainability and clean mobility, VIDA V1 – Powered by Hero – the new age fully- integrated EV is designed and developed at Hero’s state-of-the-art R&D hubs, the Centre of Innovation and Technology (CIT) in the northern Indian city of Jaipur and the Hero Tech Centre Germany (TCG) near Munich. 

The development and production of the VIDA V1 follows all-encompassing approach to sustainability involving compliance with strict environmental and social standards in the extraction of raw materials, plus the use of electricity from renewable sources and a high proportion of recycled materials in the mix.

VIDA, powered by Hero offers a comprehensive Charging package for maximum flexibility based on numerous customized programs for hassle-free charging at home, on the road and at work. VIDA V1 has been designed and tested for withstanding dusty environment, potholes and uneven roads, heavy rains, water logged roads and high temperatures


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