Ford Philippines concluded 2024 on a high note, with the Ford Ranger leading its retail performance, achieving sales of 13,812 units—a 4% increase from the previous year despite intense competition in the pickup segment. Overall, Ford Philippines recorded total sales of 27,997 units.
A Year of Iconic Launches
2024 saw the launch of three iconic vehicles in the Philippine market: the All-New Ford Mustang, the All-New Ford Bronco, and the new Ford Ranger Raptor 3.0L V6.
The 7th-generation Mustang continued its legacy of power and performance with two variants: the 5.0L GT Premium Fastback, priced from P3,999,000, and the 2.3L EcoBoost® Premium Fastback, starting at P3,499,000. Both models come equipped with the MagneRide® Damping System, enhancing comfort and handling whether on the road or track.
The legendary Ford Bronco also made its Philippine debut, offering robust off-road capability and striking aesthetics. The Outer Banks variant with the Sasquatch Package, priced from P4,998,000, delivers exceptional performance on rough terrain. It features Advanced 4×4 with On-Demand Engagement, G.O.A.T. (Goes Over Any Type of Terrain) Modes, a High-Performance Off-Road Stability Suspension (HOSS) System with Position-Sensitive Bilstein™ Shock Absorbers, and 17” Black High Gloss-Painted Aluminum Wheels with a Warm Alloy Beauty Ring and Beadlock Capable Wheels.
Additionally, Ford Philippines introduced the highly anticipated Ford Ranger Raptor 3.0L V6, catering to off-road enthusiasts. Powered by a 3.0L V6 twin-turbo EcoBoost engine delivering 397PS and 583Nm of torque, the Ranger Raptor features a performance-tuned 10-speed automatic transmission with an anti-lag system in Baja mode, designed exclusively for off-road use.
Elevating the Ownership Experience
Beyond vehicle launches, Ford Philippines reinforced its commitment to customer satisfaction through new service programs, including the Peace of Mind and Territory Assure+ programs.
Under the Peace of Mind package, all Ford vehicles receive a complimentary inspection within two months or 2,000 km, whichever comes first. Additionally, Ford vehicles purchased from January 1, 2024, benefit from free labor on their first and second preventive maintenance services (PMS) at 12 months/10,000 km and 24 months/20,000 km, respectively.
Meanwhile, Territory Assure+ enhances the ownership experience for Ford Territory owners by offering Express Service, Pick-up and Delivery, Mobility Support, and Improved Customer Support. These services, subject to availability and guidelines, aim to provide a seamless and worry-free ownership journey.
New Leadership at Ford Philippines
Ford Philippines welcomed new leadership in 2024, with Pedro Simoes assuming the role of Managing Director on December 1. Simoes brings a wealth of experience in brand growth, market expansion, and strategic leadership.
Prior to this role, he served as Marketing, Commercial Vehicle, and Fleet Director for Ford Middle East in Dubai, UAE. He also held positions in retail marketing and revenue management, overseeing markets across Africa, the Middle East, and Asia Pacific. With extensive experience in automotive dealer operations, Simoes brings deep industry insight to his new position.
Electrifying 2025 and Beyond
Looking ahead, Ford Philippines is gearing up for an electrifying 2025, beginning with the introduction of its first suite of electrified vehicles. The company aims to leverage Ford Motor Company’s global expertise in electric mobility to meet growing market demand.
Additionally, Ford Philippines will roll out its Ford Signature 2025 dealership design, providing customers with a more engaging and immersive retail experience. A new Ford learning facility will also be established to enhance technical training for Ford technicians, support Electric Vehicle (EV) training programs, and improve sales and service personnel expertise.
“2025 is going to be a transformative year for Ford Philippines as we launch our electrified vehicle lineup, enhance the retail experience in our dealerships, and invest in technical training. These initiatives will elevate the overall Ford ownership experience,” said Pedro Simoes, Managing Director of Ford Philippines.
With Simoes at the helm, Ford Philippines is set to accelerate into 2025, bringing an exciting lineup of vehicles and customer-centric initiatives to further strengthen the brand’s presence in the country.
