At a year-end gathering attended by media partners, Ford Philippines Managing Director Pedro Simoes revealed the company’s bold plans for 2025, marking the beginning of its electrification journey. Ford will introduce a range of new electric vehicles (EVs) next year to expand its product lineup and meet the rising demand for EVs in the Philippines. Backed by Ford Motor Company’s global expertise, the upcoming EVs will bring cutting-edge technology and innovation to the local market. Further details on these new models will be shared in the coming months.
Revitalizing Ford Dealer Showrooms with New Signature Design
Ford Philippines is also set to refresh its dealer showrooms with the launch of the Ford Signature 2025 dealership design. The updated showroom concept will focus on creating a welcoming, customer-centric space that emphasizes hospitality and personalized experiences. This redesign reflects Ford’s commitment to offering an engaging retail environment where customers can build trust and connect with the brand. The new design aims to elevate Ford’s status as a lifestyle brand, fostering long-term loyalty and creating lasting memories for both customers and employees.
Opening of the New Ford Learning Center
In line with its dedication to improving service quality, Ford Philippines will open a new Learning Center to provide high-quality training for dealer technicians. The state-of-the-art facility will offer ample space for training programs focused on EVs, ensuring that Ford’s technicians are equipped to support the growing EV market. Additionally, the Learning Center will provide non-technical training for dealer sales personnel, empowering them to enhance the customer experience and deliver exceptional service.
