Green GSM, Vietnam’s leading tech-based electric taxi operator, is making its debut in the Philippines, aiming to transform urban transport by setting a new benchmark in safety, service quality, and sustainability. Launching with a 100% electric vehicle fleet, the company will operate under the Green GSM brand and promises a refined commuting experience delivered by a team of professionally trained and courteous drivers.
As the Southeast Asian region continues to embrace innovation in mobility, Filipino commuters are increasingly seeking taxi services that offer not only efficiency but also high standards of safety and reliability. Green GSM’s entry into the local market directly addresses this shift, offering a service designed to redefine expectations for tech-enabled transport.
Founded by Vietnamese entrepreneur Pham Nhat Vuong, the country’s wealthiest billionaire, GSM was established with the mission of accelerating the green transition across Southeast Asia. In less than two years, the company has risen to the top of the Vietnamese ride-hailing market, surpassing longstanding competitors. Building on this momentum, GSM has embarked on its regional expansion, with the Philippines identified as a key strategic market.
Redefining Travel with Electric Innovation
Green GSM’s electric taxi service stands out with its modern fleet of VinFast electric vehicles, designed for quiet, smooth, and emission-free travel. Each unit is new and purpose-built for urban commuting, offering passengers a comfortable and eco-friendly ride.
Complementing its fleet is a user-friendly mobile application that simplifies the booking process and features transparent, upfront pricing. This ensures peace of mind for customers, who can view the exact fare before confirming their trip.
In Vietnam, where the service operates under the Green SM name, many riders compare the experience to a five-star hotel standard within the taxi industry—thanks to consistently clean vehicles, responsive drivers, and overall customer care.
This quality standard is supported by GSM’s “5 Green Promises” philosophy:
- Green Means Excellent Experience: Prioritizing comfort, reliability, and convenience.
- Green Means Professional Drivers: Upholding high service standards and local expertise.
- Green Means High-Quality Vehicles: Featuring a fully electric, high-tech VinFast fleet.
- Green Means Affordable Pricing: Offering competitive, accessible fare rates.
- Green Means Environmental Care: Supporting the global push for lower CO₂ emissions.
A Regional Impact: Customer Praise from Vietnam to Indonesia
Customer testimonials from across the region reflect the consistent appeal of the Green SM service. In Hanoi, a long-time rider shared how the shift from traditional taxis to Green SM’s electric service improved her family’s travel experience. In Indonesia, passengers highlighted the vehicles’ cleanliness, advanced features, and spacious interiors.
Safety has been a driving force behind GSM’s rapid growth. The company implements the S2S (Secure to Safe) system—a comprehensive monitoring platform that promotes safety for passengers and drivers alike. It is particularly focused on safeguarding vulnerable groups, including women, children, and the elderly, setting a precedent among ride-hailing services in Southeast Asia.
Driving Careers with Purpose
For many drivers, joining GSM is not just a job—it is an opportunity to become part of a movement toward smarter, cleaner urban mobility. The company fosters a sense of pride and professionalism among its drivers, who serve as “green ambassadors” committed to delivering superior customer service.
The driver experience is enhanced by GSM’s competitive compensation structure, combining fixed salaries with performance-based bonuses and a generous sales-sharing model. The operating cost advantages of electric vehicles—particularly reduced fuel expenses—translate into higher net earnings for drivers.
“I used to drive a manual gas-powered taxi, and the difference is incredible,” shared Mr. Tarwin S., a Green SM driver in Jakarta. “With the electric VinFast car, there’s no leg fatigue, and the cost to drive 150 kilometers is about one-third of what it used to be.”
GSM also offers drivers comprehensive welfare benefits and maintains an inclusive recruitment policy aimed at building a stable and professional workforce.
A Greener Future for Philippine Transport
With its imminent launch in the Philippines, Green GSM aims to offer more than just a ride—it intends to inspire a cultural shift in how people view everyday mobility. Filipino commuters and drivers alike will have the opportunity to contribute to a cleaner, more sustainable urban future by simply choosing electric transport.
Green GSM’s vision extends beyond transportation—it aspires to build an ecosystem where every trip supports a larger goal: making green mobility a practical and preferred choice for all.
