JETOUR Auto continues its meteoric rise in the global automotive industry, achieving remarkable milestones in just its seventh year of operations. From its origins as the fastest-growing new SUV brand in China to becoming the top-selling large SUV among Chinese domestic brands, JETOUR has solidified its position as one of the most promising names in the global market.
A Landmark Year: 550,000 Global Sales in 2024
The year 2024 marked a significant achievement for JETOUR Auto, as the brand recorded 550,000 annual global sales—an impressive 83.9% year-on-year increase. Since embarking on an aggressive global expansion strategy in late 2018, JETOUR has rapidly grown its footprint, now operating in 65 countries with a robust network of over 2,000 sales and service points. In just 76 months, JETOUR Auto has sold a cumulative total of 1.5 million vehicles, earning the trust and loyalty of more than 50 million consumers worldwide.
As the brand expands, its momentum continues to attract a growing customer base, drawn to its innovative lineup of SUVs, C-SUVs, EVs, and PHEVs—each engineered with cutting-edge technology and dynamic design.
The ‘Travel+’ Strategy: A Holistic Approach to Mobility
JETOUR Auto’s success is deeply rooted in its pioneering “Travel+” strategy, which goes beyond conventional automotive offerings. This approach integrates vehicles seamlessly into consumers’ mobility lifestyles by addressing the entire travel ecosystem—encompassing people, vehicles, and scenarios.
The “Travel+” strategy aligns JETOUR’s core operations—R&D, production, sales, and service—with the broader travel industry, incorporating elements such as tourism, cultural experiences, and lifestyle services. By fostering an open and inclusive mobility framework, JETOUR continues to evolve in response to the diverse and dynamic needs of modern travelers.
Commitment to ESG and Corporate Social Responsibility
Beyond its commercial success, JETOUR Auto remains committed to environmental, social, and governance (ESG) principles and corporate social responsibility (CSR). In 2024, the company actively contributed to global initiatives focused on eco-conservation, wildlife protection, children’s education, and rural development. These efforts reflect JETOUR’s dedication to driving positive social impact alongside its business growth.
Vision for 2025: Expanding Innovation and Market Reach
Building on its sustained success, JETOUR Auto has set ambitious goals for 2025. The company plans to strengthen its “Travel+” strategy by enhancing product innovation, optimizing R&D and production systems, and expanding its global market presence. Key to this vision is the launch of new models such as the JETOUR T2 i-DM and T1, reinforcing the brand’s leadership in the hybrid off-road segment and offering more choices to adventure-seeking consumers.
A Lifestyle-Driven Automotive Future
JETOUR Auto is not just about selling vehicles—it is about curating a unique and exciting mobility lifestyle. As it expands into new markets, the brand will deepen its global engagement through initiatives such as “Travel+ Sports,” “Travel+ Fashion,” and “Travel+ Music.” These programs will create immersive experiences, fostering deeper connections between JETOUR and its growing community of users.
Looking ahead, JETOUR envisions a world where mobility transcends transportation. The brand’s guiding philosophy, “One World, One JETOUR, One Travel,” underscores its commitment to shaping a future where innovation, adventure, sustainability, and inclusivity converge.
With JETOUR, everything is a ‘+’—a promise of enhanced journeys and limitless possibilities.
