Hyundai Asia Resources, Inc. (HARI), the official distributor of Volvo in the Philippines, proudly presents Volvo’s First, a compelling video series that explores the meaningful connections between Volvo ownership and the lives it enriches. More than a showcase of world-class automotive engineering, the series celebrates real individuals who embody passion, purpose, and authenticity.
Volvo’s First goes beyond highlighting the brand’s globally recognized commitment to safety. It shines a light on stories shaped by personal values—family, legacy, ambition—and how Volvo vehicles serve not only as means of transport but as companions in life’s most defining moments.
Among the featured stories are those of a retiree enjoying newfound freedom behind the wheel of her dream car; an entrepreneur honoring his father’s legacy through his own drive for success; a car enthusiast preserving a classic Volvo with care and devotion; and a filmmaker finding inspiration in every journey. Each narrative is unique, yet they are all united by a shared belief in living intentionally and valuing protection, not as a feature, but as a foundation.
“Volvo owners are a class all their own. They understand what it means to be truly alive. They live with intent, valuing authenticity over fleeting trends. For them, safety is not just a priority but a conscious choice that fuels their confidence, freedom, and joy every single day,” said Maria Fe Perez-Agudo, HARI Vice Chair, President, and CEO.
The video series forms a key part of Volvo Philippines’ Being Alive campaign—an advocacy that calls on everyone to take collective responsibility for road safety. Whether as drivers, enforcers, or everyday citizens, each person plays a vital role in cultivating a culture where safety becomes an inherent part of everyday life.
Through Volvo’s First, the brand’s safety philosophy is brought closer to home, told through heartfelt, proudly Filipino stories. “These stories resonate because they reflect the way we live—where the protection of what matters most is seamlessly woven into the way we move through life,” Agudo added.
Viewers will discover narratives that go beyond a love for cars. These are stories of individuals whose journeys reflect trust in a vehicle designed to protect lives—so they can live theirs fully.
Volvo’s First is now available for viewing on Volvo Philippines’ official social media channels. To learn more about Volvo’s road safety initiatives and upcoming events, visit the official Volvo Philippines website.
