As part of its 2025 safety agenda, Volvo Philippines, through HARI, introduces Volvo: Being Alive—a campaign built around the vision of eliminating road-related deaths. Reinforcing Volvo’s core values, the campaign seeks to go beyond engineering and foster a safety-first mindset across society.
With a legacy that includes sharing the three-point safety belt design with the world—an innovation credited with saving more than a million lives—Volvo continues to pursue its goal of making roads safer for all. The new campaign reflects an evolution in Volvo’s safety strategy: one that involves the broader public and highlights the importance of shared responsibility.
Volvo: Being Alive will roll out multiple initiatives such as collaborations with educational institutions, road safety summits, and community engagement activities. These are aimed at encouraging active involvement and conscious decision-making among motorists, pedestrians, and commuters alike.
The campaign recognizes that safety on the road isn’t the sole responsibility of the driver or vehicle manufacturer—it is a collective obligation. Volvo’s approach underscores its belief that everyone has a role to play in shaping safer road environments.
Through this initiative, Volvo underscores its commitment to empowering Filipinos to pursue their everyday lives with confidence, backed by a culture that places the highest value on safety. The company envisions a future where safety is not just built into cars, but ingrained in people’s behaviors.
For updates on Volvo: Being Alive, visit Volvo Philippines’ official Facebook page at facebook.com/volvocarsph.
