NAIA launches #DisipliNAIA civility campaign


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Set to combat the “Age of Rudeness” which has been prevailing in many places especially airports, the Manila International Airport Authority (MIAA) launches the civility program, #DisipliNAIA to wage war against unacceptable airport behavior from both passengers and airport workers.

Encouraging people to become good airport citizens, #DisipliNAIA aims to raise awareness on good manners and right conduct among all airport users. The campaign means to include all MIAA employees, third party partners, transport services, passengers and even to well-wishers.

The civility campaign will aim to correct the many issues and problems about in the airport. From reminding simple rules of yellow lines, proper queuing and submitting to airport security protocols, to picking up trash and taking back one’s bag off a seat so someone can sit, DispliNAIA will return to Filipino positive values, respect for other people and mindfulness of one’s action at all times.

“We are going back to basics – basic in a sense na gawin natin ang tama, gawin ang nararapat, even when nobody is watching, even without people telling us what to do,” said MIAA General Manager Ed Monreal the man behind the campaign.

DisipliNAIA launch
MIAA GM Monreal together with the terminal managers answering the queries of the press during the #DisipliNAIA launch

With the overwhelming amount of people NAIA terminals are serving with all of which are filled with great stress and various emotions like being in a rush to catch a flight or bidding farewell to loved ones, these could just be some of the reasons to disregard for rules and decency.

“There may be cynics who would say that the initiative might not take off. Fine, but the important thing is we are doing something, we are responding to the demand of the times. Culture is difficult to change because as we all say, that’s what we grew up with. But if we are all in this together, nothing is impossible to achieve,” GM Monreal said.

#DisipliNAIA is basically composed of internal and external campaigns and forging of partnerships to rally support among all stakeholders.

Spearheading the #DisipliNAIA campaign, MIAA has started conducting regular civility and service excellence workshops among employees, partners, and stakeholders. “There’s no intention of giving out memos,” GM Monreal assured the MIAA administration and staff. “That’s the reason why we’re having this DisipliNAIA. Even without penalties or sanctions, we should take upon ourselves our own responsibility to comply with what is required of us.”

Airport users will also see many posters, videos, and billboards to remind them that they are in the #DisipliNAIA zone, and as such must observe respect and mindfulness towards other people and towards airport facilities.

Rallying the whole airport community to support the worthy cause, GM Monreal believes there is no other perfect time to observe respect and mindfulness towards others but now. “If not now, then when? If not us, then who else?” said GM Monreal.


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