Isuzu ‘D-MAX 4×4 Toughness’ draws Davaoeños to Lanang


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(from left) IPC Division Head for sales Joseph Bautista, Isuzu Davao President and General Manager Jockson Liu, IPC President Hajime Koso, and IPC Vice President for Sales Yasuhiko Oyama.

Isuzu Philippines Corporation (IPC) made its way down to the biggest city in the south, Davao City, to showcase the new D-MAX LS-A pickup.

In a 3-day test drive and display event at SM Lanang, Davaoeños were able prove and experience first hand the capabilities to of Isuzu’s iconic diesel workhorses.

From September 20-22, IPC made SM Lanang Open Grounds the playground for the new D-MAX LS-A for the “Tough Enough for Anything” 4×4 test drive event, especially conducted to showcase the off-road capabilities of the D-MAX.

During the event, IPC created a special “4×4 Tough Test Course” that featured different obstacles that truly put to the test the off-road capabilities of the D-MAX LS-A. The test drive included courses like the lateral descent ditch crossing, cross-axle articulation, elephant holes, 45-degree camber sides and the highlight 40-degree hill climb and descent course. These courses, however, appear to be an easy task to the D-MAX, which has proven its tough performance and durability over the years.

With its reliable 4JJ1-TCX 3.0-liter 4-cylinder In-line Blue Power Diesel engine with VGS turbo intercooler, the D-MAX can produce up to 177PS maximum power and 380N-m maximum torque capable of traversing any terrain.

Complementing its exceptional off-road performance, the new D-MAX LS-A features a very stylish exterior as it now comes with a new redesigned front bumper and dark gray radiator grille, side view mirror, fender lip, cargo extender, and roof rail that will surely turn heads on the road.

Apart from the 4×4 Test Drive, IPC also made a special Mindanao launch and display event at the SM Lanang Atrium, for clients to check the units more closely after they have gone through the test drive or vice versa.

“The new D-MAX LS-A has a true character of a pick-up. Through this test drive activity, we will be able to showcase to the public its exceptional off-road capabilities, strong under chassis and powerful engine. Bringing this event in Davao is strategic, as expect to make a comeback in the pick-up segment especially in this region,” said IPC President Hajime Koso.Isuzu D-Max

The new D-MAX LS-A comes in the following colors: Cosmic Black, Sapphire Blue, Titanium Silver, Red Spinel, Splash White, Silky Pearl White. With all the added features on the D-MAX LS-A, IPC announced that there will be a more competitive pricing for this variant.

To know more about the Isuzu D-MAX LS-A, its new features and pricing, log on to www.isuzuphil.com or visit any of the Isuzu dealerships nationwide.


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